SMARTCORE
Brand Identity | Logo Design | Print Design
Overview:
SMARTCORE was created as part of my senior capstone project at Seton Hill University. Through research, I identified a common frustration among smart home users: the complexity of managing multiple devices across various platforms. SMARTCORE was developed as a unified platform and brand that simplifies the smart home experience, allowing users to control all devices through one intuitive, centralized app.
Project Scope:
• Market Research
• Brand Identity
• Logo Design
• UI/UX Design
• Marketing Materials
• Brand Guidelines
Problem:
Smart home users often struggle to manage various devices across different platforms, each requiring its own app or interface. This fragmented experience creates confusion, frustration, and a steep learning curve, especially for less tech-savvy users who want a simple and efficient way to control their smart home technology.
Solution:
I developed SMARTCORE, a cohesive brand and app that integrates multiple smart devices into one easy-to-use platform. The logo features modern, geometric shapes to symbolize connectivity and integration, while bold, simple typography reflects clarity and ease of use. A blue and white color palette was selected to convey trust, simplicity, and modern innovation.
Let's Connect!
Please fill out the inquiry form or book a call, and I'll reach out to you ASAP. I’m excited to help TRANSFORM your ideas into reality!