Ryan's Rolling Boil

Overview:

In 2023, Ryan’s Rolling Boil, a seafood-focused food truck, approached me to create a bold and memorable brand identity. The objective was to develop a cohesive visual system that emphasized their specialty in shrimp while maintaining a clean, modern look. The project included a logo, business cards, digital ads, truck decals, a magnetic sign, and sauce labels—all unified through a bold color scheme of black, white, and orange.

Problem:

Project Scope:

• Discovery & Research
• Logo Design
• Typography

• Color Palette
• Business card
• Food truck decals

• Magnetic Signage
• Custom sauce labels

Ryan’s Rolling Boil needed a distinctive, seafood-centric identity that would stand out in the busy food truck landscape. The logo had to clearly communicate the shrimp focus and maintain versatility across a range of applications, from large-scale signage to small sauce labels. It was essential that the branding felt both professional and approachable, with strong visual clarity and impact.

Solution:

The final logo featured a stylized shrimp, designed to be bold and easily recognizable across multiple formats. Paired with a modern, sans-serif font and a striking black, white, and orange palette, the identity reflects both freshness and energy. All brand materials, from business cards to sauce labels, were developed with visual consistency in mind, ensuring a unified and attention-grabbing presence on-site and online.

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