Avolio Family Wine

Wine Label Design | Branding

Overview:

In 2025, Nico Avolio commissioned a wine label design for a special family-made wine crafted by his grandfather. The goal was to elevate the presentation and give the product a refined, professional look while honoring the rich personal history behind it. The design needed to feel elegant and vintage, incorporating a photo of Nico’s grandfather to reflect the wine’s heritage and emotional significance.

Problem:

The challenge was to strike a balance between personal storytelling and professional branding. The label needed to reflect the craftsmanship of homemade wine making while standing out visually among other wines on the shelf. Integrating the grandfather’s image tastefully and choosing design elements that communicated heritage, elegance, and authenticity were key.

Solution:

The final design placed Nico’s grandfather at the heart of the label, creating an emotional connection while using a color palette inspired by the vintage tones of the photograph, rich browns and soft creams. Grape and leaf motifs subtly referenced the product’s roots in wine making tradition. A custom-shaped label added an artisanal, premium touch. The serif and script typography pairing reinforced a sense of timeless elegance and personal warmth, with the tagline: “Crafted from the roots of heritage and heart of tradition.”

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