Abigail Taylor Photography
Brand Identity | Logo Rebrand | Print & Digital Design
Overview:
Abigail Taylor Photography is a storytelling-focused photography business that has been capturing life’s most meaningful moments for over 8 years. Abby’s passion began in college as a hobby and grew into a full-fledged business dedicated to preserving milestones and memories. I was hired to create a refreshed brand identity that symbolized her mission: capturing life’s chapters and freezing moments in time.
Project Scope:
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Logo rebrand
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Color palette
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Typography system
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Branding Assets
Problem:
While Abby’s photography style had evolved into something timeless, heartfelt, and polished, her existing logo no longer reflected her artistry or vision. She needed a more cohesive and professional identity that communicated her brand values while still feeling personal and approachable.
Solution:
I designed a logo featuring an open book with polaroids rising above it, symbolizing both life’s chapters and the moments Abby captures through her lens. To maintain brand recognition, I drew from her existing color palette and incorporated those hues into the polaroids, visually connecting photography imagery with storytelling. The result is a modern, versatile logo system that balances elegance with warmth and reflects the heart of her work.
Let's Connect!
Please fill out the inquiry form or book a call, and I'll reach out to you ASAP.
I’m excited to help TRANSFORM your ideas into reality!