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My Smile Folsom

Logo Design | Brand Identity | Print Design

Overview:

My Smile Folsom is a general dental practice in Folsom, California offering customized, high-quality dental care, including cosmetic dentistry, orthodontics, and implants. After purchasing the practice, Dr. Lance Metsger sought a new brand identity that felt professional, elevated, and trustworthy. I designed a logo and supporting branding to reflect the practice’s premium yet approachable care.

Problem:

The practice lacked a cohesive visual identity that communicated quality and stood out in a competitive dental market. The branding needed to appeal primarily to women ages 26–50 while feeling luxurious, confident, clean, and credible across signage, print, and digital platforms.

Solution:

The final logo features a tooth icon with the letter “M” integrated within it, representing both the practice name and its patient-centered approach. The client selected a black and gold palette with custom gold gradients to emphasize luxury, professionalism, and trust. The result is a refined, modern brand with a strong visual presence.

Project Scope:

• Discovery & Research
• Logo & visual design
• Color development
• Business card design

Let's Connect!

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I’m excited to help TRANSFORM your ideas into reality!

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